Hershey Mexico needed to create an appealing visual identity for their new on-boarding program, My Hershey's Weeks Of Welcome. The whole program graphics and material needed to be friendly, happy and communicate the core values of Hershey's identity.
The logo by itself integrates the colors and shapes of the most recognizable Hershey products that reflect a very happy and friendly way, in order to reflect the core values of the company, as well as the great working environment it has. 
The visual identity was applied to a welcome-kit including various items for the new employees.
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