While working at Stinger I had the pleasure to work on the branding of their newest flagship HORIZON infotainment units.
The project goal was to create a new and unique look and feel that would communicate the product's features and create excitement towards the off-road enthusiasts target audience.
The deliverables included naming, visual concept for packaging, paid and organic social, amazon and dtc website content.
The concept: Rugged-Tech.
Below, are some examples of the social media videos that were created for the product pre-launch and launch, utilizing real footage of the product and 3D Animation.