While working at Stinger I had the pleasure to lead the branding and advertising campaign of their newest flagship HORIZON infotainment units.
The project goal was to create a new and unique look and feel that would communicate the product's features and create excitement towards the off-road enthusiasts target audience. The deliverables included naming, visual concept for Packaging, Paid and Organic Social, Amazon and DTC website content.
The concept: Rugged-Tech.
A successful campaign strategy for pre-launch and launch on paid and organic social media channels included the development of static ads and reels utilizing real footage of the product and 3d animation.
Short form videos for organic channels contributed to continuous engagement and increased awareness of the product features.
We produced informational videos with in-house product experts on youtube which reached more than 160k views.