Hershey Mexico required the graphic concept and identity for the new "Wellness" benefits program and internal communication campaign material. A logo was created to be used on all materials in order to reflect through colors and forms and the whole purpose of the new program in which the company was completely focused in supporting all employees through its four initiatives.
Friendly identifier logos were created using "Kisses" to promote each of the four initiatives, Health, Security, Nutrition and Wellness.
Launch poster including the initiatives "Kiss" characters.
Graphic templates with the program graphic identity were created for different communication purposes.
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