While working at Global Widget, a national contract manufacturer of wellness supplements, I was tasked to develop the brand identity for a new Nootropic product to be launched in the market.
As part of the process and through research, I suggested the name Hyperbrain IQ, its description "The Hyper Brain Booster" and the tagline "Unleash your true potential" as part of the initial copy for marketing materials.
I suggested the brand look and feel visual concept to be bold, and to reflect strength and confidence through a color palette that combined solid black and bright colors.
