Healthy Breeds gained success in the Amazon Marketplace as a specialized supplement brand that focused on brand-specific formulas, however its outdated supporting graphics and label visuals, hinder its potential growth in the market.
I proposed a 2 phased concept that could elevate the brand's potential with updated, modern graphics that depicted the products USPs on the Amazon listings, EBC and afterwards elevated the brand with a unique and thoughtful identity.
As an initial, and immediate Phase 1, the proposed updated Amazon listing images and EBC showcased an easy to use, legible and modern template that could be utilized depicting the brand's many different breed-specific products.
A relatable "Every Breed, a Healthy Breed" slogan was proposed to showcase a unified and cohesive brand voice.
Phase 2, modernized brand logo proposal.
A new label-template system that could easily identify each breed-specific product was proposed, keeping a cohesive and modernized look and feel.
