Redesign for Fitnessguru's webshop. The main goal was to improve the user interface with a more simple, clean & easy to navigate design, increasing conversion rate and the overall client experience.
The product page contains simple product graphics, flavor pictures, colors & icons make an easy reading and communicate the quality and benefits of the product.
The home page was intended to incorporate a wider array of elements that would make it more dynamic, including new products, product offers and promotions, reminders of the current or past offers, links to secondary "knowledge" sections, and also an improved footer with all complementary information. All products included a 1 click-buy option.
The product-listing section was also improved, incorporating a filter-results menu that would allow the customer to select more easily their desired supplement.
