Newsletters are an important asset of Fitnessguru's communication with customers, I was given the task to design visually attractive layouts, carefully keeping the brand's identity through each design which was developed weekly for each campaign, product launch or offer.
Each newsletter was carefully designed to retain attention and communicate a simple but yet strong message, this was achieved through well balanced graphics, short animations and taking the viewer through interesting content every time they scrolled.
Some examples of short fame by frame animations that helped highlight the main message.
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