I had the pleasure to lead the creative team at Stratford Animal Care to develop an attractive look and feel for Dr. Pol Pet Wellness brand, including Amazon and organic social content. The challenge was to create friendly, approachable, recognizable and memorable graphic content that clearly communicated each of the products benefits.
The overall graphic style, including the Amazon Display images reflect the humor and friendliness of Dr. Pol persona and the wooden texture and simple "hand-drawn" illustration style convey a down-to-earth brand which is part of the Dr. Pol products identity.
The EBC content consisted of a brand footer, a brand header and 3 content banners which display concise information in a fun, engaging and approachable way.
Every product category kept the same style with illustration and imagery variations to communicate the different benefits and unique selling propositions.
The brand's social media content carried over the friendliness and fun style from Dr. Pol's persona with a fresh, dynamic and down to earth style.
