As the CBD market got saturated with brands and products, the task was to create a memorable and different campaign that could be more relatable to consumers.
The concept of the campaign was focused on making fun out of the dozens –of sometimes exaggerated– health and benefit claims from different brands related to CBD and create a connection to a more realistic general wellness feeling after being frustrated or angry about an everyday "funny" everyday situation.
The suggested campaign slogan, "Feel Better about It" connects the different frustrating and disappointing life scenarios with the product.
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