"De nuestra casa a la tuya" (from our home to your's), a family owned, small batch 100% natural mexican hummus brand that needed a unique and distinctive label to set them apart in the direct to consumer and organic retail market.
The proposed design with colorful backgrounds and illustrated elements, mixes a natural & fresh look and feel together with a small batch / artisan aesthetic, communicating clearly its unique selling propositions and distinctive recipe flavors.
The information in the backside of the label is kept simple and straightforward together with the expanded illustrations of the natural ingredients used in each recipe.
The color palette distinguishes each flavor, and adds visual recognition to the brand at the retail space.
