Casa Herradura wanted to promote its less known premium, 100% agave El Jimador tequila, making it distinguishable from the rest of the brand's lineup. As this was an "old-añejo" tequila, I decided to focus on the casks where it was aged and showcase the metallic-embossed label that made the bottle unique back then, using just a hot-stamped silhouette of the bottle.
This was a variation of the ad with a front view of the cask.
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