Fitnessguru® needed to create a unique look to introduce the new superfood product range that reflected its organic and natural origin.
Combining textures and natural elements that reflected the raw-organic-natural ingredients all around the colorful bags, the result was full of life graphic that highlights the unique characteristics of the product.
Each product page image continues with the same style focusing on the flavor and natural ingredients of each product.
As part of the launch campaign, a personalized postcard was made with the same style to send over sample-products.