For Fitnessguru, flavor is as important as the results each product offers. They required to showcase & launch the new flavor for its top-seller amino-acids, One Amino.
Keeping in line with the simple and clean brand identity, I decided to showcase a blueberry water splash around the bottle, reflecting freshness and creating a dynamic feel around the product.
Webshop, magazine and social media ads were created in the same style and concept.